CAROLINE
SADA

Digital Marketing

Value-driven digital marketing & visual storytelling brand partnerships for wellness brands.

Select Clients

Estlanders, Ecosh, Ruum11, Nudist Drinks, Not Your Average Co, HÜF Digital, LUMI, Fermency, Victoria’s Byron Bay

Visual storytelling that feels aligned.

Creating brand imagery & content that translates your values into visuals your audience can feel. From product & lifestyle photography to campaign visuals and AI-enhanced assets, everything is guided by aesthetic integrity and brand clarity.

Intentional, reusable content designed to work across all digital marketing channels.

Includes:

  • Brand, product & lifestyle photography
  • Campaign visuals & creative direction
  • Paid ad creatives (visuals + copy)
  • Content day / batch creation sessions
 

Email is where real brand relationships are built, yet most brands are leaving both revenue and trust on the table.

Thoughtfully written weekly and monthly newsletters, paired with effective email flows that sound human, feel aligned, and quietly drive revenue in the background.

From ongoing campaigns to essential automations, subscribers are gently guided into loyal customers – without aggressive tactics or awkward sales energy.

Includes:

  • Email strategy & funnel architecture
  • Welcome sequences that convert browsers into buyers
  • Abandoned cart recovery
  • Post-purchase nurture & retention flows
  • Campaign emails & newsletters
  • Automation setup (Klaviyo, Metrilo, or similar)
 

Messaging that sounds like you, not like everyone else in your niche.

Helping brands clarify how they speak, what they stand for, and how they show up digitally. From website copy to product descriptions and campaign messaging, everything is written to attract the right people.

Includes:

  • Brand voice & messaging
  • Website management & optimization
  • Product descriptions & landing pages
  • Campaign copy

Ecosh

Ecosh

Ecosh is a Nordic nutritional supplements brand I’ve collaborated with as a long-term creative and digital marketing partner. Over 2+ years, I’ve helped translate complex health products into clear, trustworthy, natural and high-converting digital experiences. This included conversion-focused ad copy, weekly newsletters, automated email flows, campaign concepts, and educational articles designed to build trust and long-term customer relationships.

LUMI

2+ years of working on numerous digital marketing campaigns, branding & product photography for LUMI – probably the best Estonian award-winning natural skincare brand.

Not Your Average

A female-led and -founded functional coffee brand I supported through digital marketing and creative content. I led NYA’s monthly social media strategy and management, and collaborated on their marketing campaigns. Alongside strategy and execution, I created visual content using film photography – adding a lifestyle-driven aesthetic to the brand’s social presence.